Posts Tagged Transportation Impact

Transportation Impact signs expanded sponsorship of Erica Enders, Jeg Coughlin Jr.

WYNNEWOOD, OK — Praising the successes of their first year together, Elite Motorsports team owner Richard Freeman and Transportation Impact Co-Founder Keith Byrd made a bullish announcement of an expanded sponsorship package for multi-time champion drivers Erica Enders and Jeg Coughlin Jr.

“This may be the best sponsorship deal in motorsports,” Freeman said. “You always want the fans and your fellow racers to support the sponsors that fund our sport, and in the case of Transportation Impact, it literally doesn’t cost you a penny to do just that. In fact, I can flat-out guarantee you’ll save money by enlisting their services.”

The privately-held logistics company specializes in helping companies drastically reduce their shipping costs. Transportation Impact, an Inc. 5000 company based in North Carolina, has earned a reputation as one of the top small package and freight negotiation and auditing firms in the shipping industry. They also are a leading provider of real-time transportation management system solutions; one of the only companies to offer a TMS with API connectivity.

“Our partnership with Elite has been great for our organization,” Byrd said. “We have been welcomed by Richard, Erica, Jeg and team, and have also been embraced by the other sponsors in the sport. We’ve had a chance to get to know some really great people, which has spawned some great business deals, but more importantly great friendships.”

The partnership between the two organizations stretches beyond the track and into the boardroom. Elite is a TI client, making for a relationship that both sides agree is mutually beneficial.

“We ship quite a lot, both with my regular business and with the race team, and we just figured out Transportation Impact saved us 43 percent on shipping costs last year,” Freeman said. “That’s money in our pocket right there. Everyone at the track that asked for their help will tell you a similar story. It’s pretty incredible what they do.

“And like I said, we only have to pay them a portion of what we save in the deal, which means we aren’t paying anything out of pocket.”

Byrd echoed Freeman’s thoughts: “One of our primary goals with this partnership is to deliver significant savings to as many teams, sponsors and suppliers as possible,” he said. “We appreciate the fact Elite has not only trusted us as a sponsor, but also with their business. When a company does that, then aligns you with other companies that you can help, too, then it makes you want to get behind them and support their team even more, so that’s what we’re here to do.”

Following successful test run, Transportation Impact continues support for Erica Enders, Elite Motorsports

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EMERALD ISLE, NC — After enjoying the fruits of increased recognition accompanying its six-race, title-winning test run with Elite Motorsports and superstar driver Erica Enders last year, the logistics experts at Transportation Impact have announced a new major associate deal with the back-to-back world champions for 2016.

“Erica and the Elite Motorsports team have been an asset to our business from day one,” Transportation Impact Co-founder Keith Byrd said. “More important than the team’s success on the track is its commitment to our partnership. We work hard to deliver for our customers, and Erica and Elite Motorsports have worked hard to deliver for us. We also understand how important it is to build trust and loyalty with our customers, partners, affiliates, and staff. Our teams see eye-to-eye on all those fronts, so we felt it made sense to take our relationship to the next level. We are thrilled to be along for the ride.”

Transportation Impact, an Inc. 5000 company based in North Carolina that was founded eight years ago by Byrd and Travis Burt, first signed on with Elite Motorsports in 2015 at the second Charlotte race, the start of the Countdown to the Championship. With the privately held logistics company’s logo emblazoned across her hood, Enders raced to three victories in four final-round appearances and clinched her second title with a race to spare.

“We are so honored to have Transportation Impact back and to continue this great relationship,” Enders said. “They were obviously good luck for our team last year, and the NHRA family in turn showed them a lot of love back by taking their business to TI. It was a win-win situation and we all feel like we’re just getting started. The best is yet to come.”

Byrd, Burt, and their staff at Transportation Impact specialize in helping some of the largest companies in the world drastically reduce their shipping costs through small package, less-than-truckload (LTL) and truckload (TL) negotiation, parcel audit, freight audit, and freight pay services. TI also boasts one of the most sophisticated and cost-effective transportation management systems (TMS) in the supply chain industry.

“Everyone in our world, from Sportsman racers on up to the pros, should check these guys out and use their services, not just with their racing business but whatever they do back home,” Elite Motorsports team owner Richard Freeman said. “We had a chance to meet a lot of their customers, and everyone raved about how professional and positive Transportation Impact is and also how much money and time they saved using their services. They are the best in the business.”

Moving forward into a new era of Pro Stock, Transportation Impact will maintain its position on the hood of Enders’ new Mopar Dodge Dart.

In 2016, Enders will try to join Shirley Muldowney and Angelle Sampey as three-time champions of the sport. The three women are the only female pro champions in the sport’s 64-year history. Last season, Enders ran her national event win total to 21, passing Muldowney’s mark of 18. Enders now only trails Sampey’s all-time mark of 41 wins.

Pro Stock champ Erica Enders chases fourth straight win from No. 3 spot

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ST. LOUIS, MO — NHRA Pro Stock World Champion and currents points leader Erica Enders will be gunning for her fourth consecutive victory when she begins eliminations at the AAA Insurance NHRA Midwest Nationals at Gateway Motorsports Park from the No. 3 position Sunday.

Enders, driving the Elite Motorsports/Transportation Impact Chevrolet, will also be chasing her third victory in her last four races at Gateway, having won here in 2012 and 2013.

“We’ve got a consistent race car,” Enders said. “I’m really proud of my guys. It’s easy to not be slightly disappointed when you’re not on top but know what you are capable of, but at the same time, we’re third and we’re going into Sunday with a four-round points lead. Plus, I’m on opposite sides of the ladder from my teammate Drew (Skillman). I’m hopeful for a really long Sunday.”

Enders came to Gateway with an 83-point lead after winning the first race of the Countdown to the Championship last weekend in Charlotte. Greg Anderson accumulated eight more bonus points through qualifying, but Enders has still been very fast here. Her best pass was 6.508 seconds at 212.13 mph to qualify fourth or better for the 16th time in 20 races. The previous 15 times she has qualified fourth or better in 2015, she has scored seven victories, raced to eight finals, and reached 13 semifinals.

“We didn’t accumulate the bonus points that we would’ve liked this weekend,” Enders said. “But we’ll take those 20-point swings for winning a round. I’m optimistic going into Sunday. I know that my consistent race car is more than capable of being driven to the winner’s circle.

“Sometimes Sunday is about survival of the fittest, not the fastest. That’s what we’ve been blessed to be able to accomplish the last couple of weeks.”

Enders set an NHRA record by winning three consecutive final rounds on holeshots — in Brainerd, Minn., Indianapolis, and Charlotte — but she brushed aside the accomplishment.

“For starters, that’s my job,” Enders said. “I don’t know what all the hoopla is about. But we’ve been able to accomplish a lot of really cool firsts, and that’s another one to add to the book. The way I look at it is as long as that win light comes on, I don’t care how we get it.”

Enders begins her race at Gateway against Alex Laughlin, who qualified No. 14 with a top lap of 6.561 seconds at 211.63 mph.

Transportation Impact announces support of surging Pro Stock champ Erica Enders

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EMERALD ISLE, NC — Just one day after kicking off the 2015 Countdown to the Championship with a convincing victory at the NHRA Carolina Nationals, reigning Pro Stock world champion and points leader Erica Enders and her Elite Motorsports race team have announced a major associate sponsorship deal with Transportation Impact.

The privately-held logistics company specializes in helping some of the largest companies in the world drastically reduce their shipping costs. Transportation Impact, an Inc. 5000 company based in North Carolina, was founded in 2008 by Keith Byrd and Travis Burt and has quickly earned a reputation as one of the top small-package negotiation and parcel-auditing firms in the shipping industry.

“We are excited to team up with Erica and the Elite Motorsports team,” Transportation Impact Co-Founder Travis Burt said. “Both our team and theirs have a championship mentality. We both work hard each day to be better than we were yesterday, and we at Transportation Impact have little doubt that this partnership will help both sides reach new heights.”

Elite Motorsports owner Richard Freeman, who spearheaded Enders’ ascension to becoming the first female champion in Pro Stock history, is thrilled to sign a long-term deal with Transportation Impact that he believes will help his team achieve its future objectives.

“I’m humbled and grateful that everyone at Transportation Impact thought enough of what we’re doing to come on board and give us some tremendous support,” Freeman said. “Since Erica joined us a year and a half ago, we’ve won the championship, we’ve won 13 national events, including the last three in a row, been No. 1 qualifier 11 times, and put up an 89-28 race day record. That’s better than anyone in the sport and we’re proud of what we’ve accomplished.

“At the same time, we feel like we want to do so much more, and having companies like Transportation Impact lend support will help us reach all of our long-range goals. We are firing this deal up right now so they can ride with us to what we hope will be a successful championship defense.”

Enders admits she’s riding high at the moment, and having a new sponsor recognize the team’s potential adds a lot to her current situation, on many levels.

“It’s been an incredible month and having Transportation Impact come on board today just makes it that much better,” she said. “We scored a really big win in Brainerd (Minn.), and that kind of set up this run we’re on. Then we get to Indy, the biggest race in our sport, and we get another win that ties me with my No. 1 idol, Shirley Muldowney, with 18 career wins. Now we come to North Carolina and get another win to kick off the playoffs and sign an incredible new marketing partner. I need to pinch myself.

“I’m so blessed to be driving this car and to have such an awesome group of people behind me making it happen, and that now includes everyone at Transportation Impact. We spent some time at their facility, and I told everyone we met we’re going to do everything we can to get them a championship this year.”

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Standing, from left, are Berkley Stafford, Vice President of Sales; John Howard, Vice President of Operations; Travis Burt, Principal Partner/Co-Founder; Doug Starcke, Managing Partner; and Pete Merkel, Inertia Sports Marketing. Seated, from left, are Keith Byrd, Principal Partner/Co-Founder; Richard Freeman, Owner, Elite Motorsports; Erica Enders; and Harper Lee, Corporate Sales.