Posts Tagged Sponsorship

Houston-based Lupe Tortilla Mexican Restaurants to sponsor reigning champ Erica Enders-Stevens

Lupe Tortilla Mexican Restaurants to sponsor Erica Enders-Stevens

HOUSTON, TX — Lupe Tortilla, routinely voted the top Mexican restaurant in Texas, will assume title sponsorship of the record-setting Pro Stock race car of reigning world champion Erica Enders-Stevens at the upcoming O’Reilly Auto Parts NHRA SpringNationals at Royal Purple Raceway in Baytown, Texas.

A 31-year-old superstar in the world of professional drag racing, Enders-Stevens is a Houston native who attended Spring-Cypress High School and Texas A&M University. She has been supported by Lupe Tortilla founder Stan Holt, his wife Sheila, and their restaurants since she began her driving career at age 8, a relationship that continues to this day with her team owner Richard Freeman and his Elite Motorsports operation.

“Stan has always been a part of racing and my personal life for as long as I can remember,” Enders-Stevens said. “He has always been there for me and I consider him and Sheila part of my family. Stan even performed the wedding ceremony when Richie and I got married.

“We had the best year of our professional lives in 2014, winning six races and the championship. I was honored to become the first female Pro Stock champion and join my heroes Shirley Muldowney and Angelle Sampey as the only women in history to win a major motorsports title. The neat thing is that Lupe Tortilla was with us every step of the way.

“It would be another dream come true to win this race for Stan, his sons, Sheila Mae, and all of their employees across the state. No matter what, if we can remind people to go eat at one of their restaurants, then I’ll be super happy, and trust me everyone leaves that place happy. It’s the best Tex-Mex ever.”

Based in Houston, Lupe Tortilla boasts 17 locations across the greater Houston area as well as Austin, San Antonio, Beaumont, and College Station.

“It’ll be really neat to see the Lupe Tortilla car on the racetrack,” said Holt, who drag races himself at the Sportsman level. “We came up with the idea to support Erica and the Elite Motorsports team at this race since it’s in our backyard, and when I talked to my sons about it they thought it would be a lot of fun.

“We always have a good time at the races, and many of the professional drivers and crewmen come to visit and have lunch or dinner when they’re in town. We have great relationships with so many people out there, including the Angel family, who own the racetrack. The NHRA is really a big family and we’re happy to feed them all.”

The 28th annual O’Reilly Auto Parts NHRA SpringNationals takes place from April 24-26 at Royal Purple Raceway in Baytown.

Enders-Stevens Aims for Dallas Double

Erica Enders-Stevens is looking to double up in Dallas after Charlotte cancellation

DALLAS (Sept. 17) — The weekend at Texas Motorplex is shaping up to be an historic one for Pro Stock driver Erica Enders-Stevens.

The Texas native is debuting a new partnership with Mach 1 Global Services, which is backing her powerful Elite Motorsports Chevrolet for the remainder of the season.

Plus, Enders-Stevens is the No. 1 qualifier for the Pep Boys NHRA Carolina Nationals, which will be completed this weekend before getting another shot at a Wally with the AAA Texas NHRA FallNationals.

“Dallas should be an exciting weekend,” Enders-Stevens said. “Not only is it my home state, but we’re debuting a new sponsor there, too. To top all of that off, we qualified No. 1 for the Charlotte race, and we didn’t finish first round there, so it will be a race within a race.”

Enders-Stevens has a chance to repeat her success from The Strip at Las Vegas Motor Speedway from March, when she won the special K&N Horsepower Challenge before winning the NHRA national event.

“That would be cool,” Enders-Stevens said. “We’ll have to see how things go. It’s going to be totally different conditions in Dallas. The track is a narrow-groove facility, so we’ve definitely got to be on our toes there. We get one qualifying hit before we start racing, so we’ve got to have it together when we step on the property.”

Enders-Stevens had a stellar weekend in Charlotte before the race was postponed. She was quickest in each of the four qualifying sessions, earning the No. 1 spot and cutting into Jason Line’s points lead.

She’ll get one qualifying pass down Texas Motorplex on Friday before the continuation of the Charlotte race, which also counts as Q2 for Dallas. Enders-Stevens is slated to race No. 16 qualifier John Gaydosh in Charlotte’s first round.

Dallas’ Q3 and Q4 will also be Charlotte’s second round and semifinals, respectively, with the final being an additional round on Saturday.

Then there’s the Dallas race itself, an event no woman has won in Pro Stock.

“It’d be really neat to win,” Enders-Stevens said. “I make it known everywhere I go how much I love Texas, and to be back in my home state on front of friends and family is very exciting.

“I remember racing A.J. (Allen Johnson) in the final in 2012, and we had an electrical issue. My car shut off when I let the clutch out, so I didn’t even have a chance.

“But it’d be cool to win there. I really want to get that cowboy hat.”

Pro Stock qualifying sessions are scheduled for 2:15 and 5:15 p.m., Friday, and 11:15 a.m. and 2:15 p.m., Saturday. Eliminations begin at noon, Sunday. ESPN2 will carry all qualifying and elimination action.

Engines, Inc. Assumes Title Role on Enders-Stevens’ Elite Motorsports Camaro in Indy

Engines, Inc. to sponsor Enders-Stevens in Indy

INDIANAPOLIS (Aug. 22) — Engines, Inc., one of the foremost generator builders in the racing industry, will serve as primary sponsor on Elite Motorsports Chevrolet Camaro driven by Erica Enders-Stevens at the Chevrolet Performance U.S. Nationals next week at Lucas Oil Raceway at Indianapolis.

Engines Inc. is a family-owned company that has been in business for 79 years. The company is the leading source for diesel-powered products serving OEM, marine, agriculture and industrial customers.

“It’ll be neat to have Engines, Inc. on Erica’s car,” Engines, Inc. Chief Executive Officer Lloyd Wofford said. “She’s doing so well this year and we’re all very proud of her. I think she has a great chance at winning the championship. They do it right at Elite Motorsports and we’re happy to be partners.”

Wofford and Engines Inc. have teamed with Elite Motorsports and owner Richard Freeman for several years.

“We’ve had a business relationship with Richard for a long time,” Wofford said. “We build all the generators for his trailers and motorhomes at Elite Motorsports. We’ve become great friends over the years.”

Wofford himself is a drag racer, and he’ll compete at Indy in the Mopar Hemi Challenge for Division 4, and like his new teammate Enders-Stevens, he’ll be bannering Engines Inc. on his hot rod. In all, Engines Inc. will have a team of four cars competing at Indianapolis.

As a testament to the family nature of the business, Wofford’s wife Linda serves as president and general manager of Engines Inc., and his son Cameron serves as vice president, while also representing the fourth generation of Woffords at the company.

“We like to think of ourselves as the generator builders of choice for the entire racing industry, and our track record bears that out,” Wofford said. “Certainly, everyone in the Sportsman ranks knows who we are and we’d like to have the same recognition amongst the pros. Having the Engines Inc. Pro Stock car at Indy will help a bunch.”

Enders-Stevens is a leading contender for the Pro Stock championship, as she has won four times in 2014 and sits second in the points standings heading into Indy.

Championship Leader Enders-Stevens Gains Title Support of Mach 1 Global Services

erica-wally-norwalk

TEMPE, Ariz. (Aug. 7) — Pro Stock points leader Erica Enders-Stevens will challenge for the 2014 NHRA championship with Mach 1 Global Services on the side of her powerful Elite Motorsports Camaro. The global logistics company, which has supported Enders-Stevens in the past, signed on as title sponsor for the remainder of the season, beginning with the AAA Texas NHRA FallNationals in Dallas. Geiger Media Global brokered the deal.

“We’re so excited to reunite with Erica,” CEO Jamie Fletcher said. “We’ve certainly kept up with her career since we first started supporting her in 2008, and we’re definitely impressed with the season she’s putting together.

“Being a woman in a male-dominated industry, Erica and I share a special bond because we’ve faced many of the same obstacles in our respective careers. She’s been a real inspiration to so many young women, and to see her in the winner’s circle so many times since we’ve met always serves as personal motivation for me.”

Mach 1 Global Services, Inc.

Using Elite Performance horsepower, Enders-Stevens leads the Pro Stock class with four victories this season, also winning the non-points K&N Horsepower Challenge in Las Vegas. She has collected at least one round-win at every race and has led the points standings after 12 of 16 national events. She’s currently 32 points ahead of Allen Johnson with two regular-season races left on the schedule.

The Houston native’s victory on July 6 in Norwalk, Ohio, was the 10th of her career, making her only the third female to post double-digit national event victories in NHRA history (along with three-time series champions Angelle Sampey and Shirley Muldowney). She’s the most successful woman in Pro Stock class history with 10 career victories, eight No. 1 qualifiers, and 144 elimination round-wins. She is the only female to have won or been the top qualifier in Pro Stock.

“Jamie and her dad (Mike Entzminger) are like family to me,” Enders-Stevens said. “It’s been neat to see Jamie take Mach 1 Global Services over since we partnered with them in the past and succeed the way she has in a really tough industry. They will fit in great with Richard (Freeman, owner of Elite Motorsports) and the rest of the team.

“There’s some real synergy having a female-owned business supporting a female driver. I think it’s something special and really something we should be proud of.

“Our hope is that we win the championship together with Mach 1 on the doors. We also want to make sure we bring as much attention as possible to their services and help them grow along with us. The best way to do that is to keep winning. We have some work to do before the Countdown starts and then we’re going all-out to win the title.”

Mach 1 is a global provider of transportation and logistics solutions. They offer a full portfolio of integrated freight forwarding services via air, ocean, and ground to all major destinations and ports worldwide. Mach 1 is a licensed U.S. customs broker with more than 26 years of industry experience and has 30 company-owned offices in the U.S., Mexico, China, and India, along with best-in-class strategic partnerships around the globe.

Elite Motorsports offers a wide variety of semi transporters, motor coaches, gooseneck and stacker trailers, specialty hospitality and point-of-sale units, and new and used high-performance engines, race cars, and racing equipment.

Enders-Stevens returns to action August 15-17 at the Lucas Oil NHRA Nationals in Brainerd, Minnesota.

Lack of Funding Relegates Pro Stock Frontrunner Enders to the Sidelines

erica-in-car

NEW ORLEANS (June 21) – Pro Stock ace Erica Enders-Stevens is looking to the future after her team was forced to the sidelines prior to this weekend’s inaugural Auto-Plus New England Nationals at New England Dragway.

Enders-Stevens currently is a lofty fourth in the Pro Stock points standings and is coming off another final-round appearance at the most recent NHRA race in Bristol, Tenn. But sponsorship issues have forced the Cagnazzi Racing team to discontinue racing until funding is found.

“We’re very hopeful of getting back out there and competing as soon as we can,” Enders-Stevens said. “I’d love to be back next week for Chicago, which obviously holds a lot of great memories for me after winning there last year.

“My phone has been ringing non-stop and I’m telling all the reporters and all of our friends that we’re doing everything we can to be there. I appreciate all the fans and people asking about us. It means a lot that so many people care.”

Enders-Stevens scored an historic victory at Route 66 Raceway last July when she became the first woman to win in the ultra-competitive Pro Stock class. After her victory circle celebration, her day got even better when long-time boyfriend Richie Stevens proposed. The two were married in the offseason.

Since that victory Enders-Stevens has been one of the hottest drivers in the entire sport. Already one of the most popular drivers in NHRA, Enders-Stevens served noticed she would be a consistent threat on the race track, too. Proving the point, she has won five times and raced to 10 final rounds in the last 23 races, including a victory at Phoenix earlier this year.

“It’s a shame because I feel like we are a true contender for the championship,” Enders-Stevens said. “All the pieces are in place for us to win races and contend for the championship, but we just don’t have the funding it takes. That’s the nature of our sport right now.”

Enders-Stevens, 29, and the rest of the management of her team continue to look for sponsorship to return to racing as soon as possible.

“Not being in Epping is certainly not because of a lack of effort on anyone’s part,” Enders-Stevens said. “Me, my dad and Victor (Cagnazzi) have worked as hard as I’ve seen anybody work to try to get something done. It’s progressing nicely, but it’s not happening in the time frame we’d like it to happen.

“This is the toughest thing any of us have ever had to do. My heart is broken for all my guys. Pro Stock racing in the NHRA is just a very tough sell.”

Erica Enders and BLACK iGUANA Frozen Ritas to Debut Pro Stock Partnership in Kansas

Erica Enders BLACK iGUANA Camaro

Erica Enders BLACK iGUANA Camaro

TOPEKA, KS (May 15) — Erica Enders’ Pro Stock car will return to it’s stealth-black paint scheme when she takes to Heartland Park Topeka in her new BLACK iGUANA-backed Chevrolet Camaro this weekend at the 25th Annual NHRA Kansas Nationals.

Enders has inked an initial two-race marketing partnership with Tomball, Texas-based DGI Beverage, creators of the innovative pouch drink. The wildly popular NHRA racer will continue her Championship hunt with Cagnazzi Racing, introducing the BLACK iGUANA brand of packaged cocktails to drag racing fans nationwide.

“We’re very excited to bring BLACK iGUANA the national exposure and marketing horsepower it deserves. They’ve been huge supporters of ours and couldn’t be a better group of guys to work with. It’s a great product with a taste, look and convenience that can become a major player in the industry,” said Enders. “As they work on growth and investment as a company, we’re looking to prove our program and the loyal NHRA fans can play a huge role in achieving their corporate goals. If we do our job, and the fans respond well, this is just the beginning of a very exciting marketing partnership.”

BLACK iGUANA’s line of premium ready-to-drink margarita cocktails are packaged in fun, single-serving, pouches. With four flavors: Classic Lime, Strawberry, Peach and Pina Colada, the company started in 2005 and has been a catalyst for the fast-growing pouch beverage segment.
BLACK iGUANA Frozen Rita flavors
The patented BLACK iGUANA pouch features a convenient resealable spout for easy drinking and portability. There’s no blender, no mix, and no mess. Whether chilled or frozen, they are a perfect for on-the-go activities, from the beach to tailgating to backyard barbeques. With no metal or glass, they create less waste and go where other containers can’t be enjoyed.

Plus, with it’s distinctive black packaging and smirking iguana logo, fans of Erica’s history-making flat black racecar will be happy to see it’s full return as part of the BLACK iGUANA Camaro’s new look.

With their entry into NHRA Mello Yello Drag Racing, DGI Beverage looks to grow the BLACK iGUANA brand with a national marketing program that follows the same grassroots philosophy of promotion that got them their start. The family-run company regularly sponsors and supported local festivals, music and community events across the South.

“We came up with the idea for BLACK iGUANA while enjoying time spent outdoors with family and friends. And that’s what going to the races is all about,” said co-founder Earl Castor. “We fell in love with Erica and how the drag racing community supports products that support NHRA teams. It’s fans get an experience and level of access to their favorite drivers that’s unlike anything else in motorsports. We want to be a part of that.”

BLACK iGUANA joins a winning combination with Enders and Cagnazzi Racing in the competitive Pro Stock class. In the last 18 races, Enders has been to nine finals, winning five and finishing 2nd in this year’s K&N Horsepower Challenge. In the past eight years, Cagnazzi has accumulated 64 NHRA National Event wins and are two-time NHRA Pro Stock World Champions.

Look for Erica behind the wheel of the BLACK iGUANA Camaro during qualifying for the NHRA Kansas Nationals beginning at 5:00 PM CDT at Heartland Park Topeka and continuing Saturday at 12:15 PM. Sunday eliminations are set to begin at 11:00 AM.

ESPN2’s broadcast of qualifying will begin at 4:30 PM on Saturday, with eliminations airing at 8:00 PM Sunday, May 19th.


www.BLACKiGUANA.com
Page 2 of 212