Archive for the Sponsorship Category

Melling Performance extends successful partnership with Erica Enders and Elite Motorsports

INDIANAPOLIS, IN – Following a very successful five-race stint as title sponsor of two-time Pro Stock world champion Erica Enders and her Elite Motorsports Chevrolet Camaro, Melling Performance announced a contract extension through the end of the 2017 season with the most acclaimed female driver in Pro Stock history.

Melling Performance initiated its involvement in the world’s quickest and fastest motorsport after CEO Mark Melling attended one of the Charlotte drag races in 2016.

“All I knew was NASCAR,” Melling said. “Coming to the drag races really opened my eyes to what a great sport the NHRA has going. If you can’t get excited about all the horsepower going on out there, you’re not a race fan whatsoever.”

The contract extension was announced to employees during a visit Enders and the Elite team made to the company’s headquarters Tuesday in Jackson, Mich.

“We’re extremely excited to keep Melling Performance on board with us for the rest of the season,” Enders said. “It’s a great partnership and we’re going to do our best to get Melling Performance back in the winner’s circle – NHRA style.

“Their facility was incredible and everyone there couldn’t have been nicer to us. They were all pretty stoked to see the actual racecar we run down the quarter-mile every weekend, especially with the Melling logo on the doors.”

The partnership between Enders, Elite and Melling Performance will now continue from this weekend’s 63rd annual Chevrolet Performance U.S. Nationals through the entire Countdown to the Championship playoffs, which conclude in in November in Pomona, Calif.

Enders and Richard Freeman’s Elite Motorsports team are currently in sixth place in Mello Yello points and have already locked a position in the Countdown to the Championship, which begins Sept. 15 in Charlotte.

Melling Performance’s brand became wildly popular in NASCAR during the 1980s and 90s when Mark Melling’s father, Harry Melling, supported a Cup Series team with Hall of Fame driver Bill Elliot. The team won 34 races and the 1988 NASCAR championship.

Melling Performance moves to title sponsor position on Erica Enders’ hot rod

WYNNEWOOD, OK — Melling Performance, a longtime associate sponsor of Elite Motorsports and two-time Pro Stock world champion Erica Enders, will become title sponsor of the 22-time national event winner for five national events, beginning with next weekend’s 20th annual Route 66 NHRA Nationals in Chicago and continuing through the 63rd annual Chevrolet Performance U.S. Nationals in Indy.

“Everyone at Melling Performance is excited about our association with Erica and Elite Motorsports,” Melling Performance CEO Mark Melling said. “After being at the races, I thought it would be great to see the Melling Performance Decal on the doors of Erica’s RED #9 racecar. It reminds me of the Bill Elliott days in NASCAR.

“Melling has been launching a ton of new performance engine parts, and we are pumped to see our logo on the side of her RED Melling Performance/Elite Motorsports Chevrolet Camaro!”

Melling Performance will adorn the doors of Enders’ racecar at the upcoming NHRA national events in Chicago, Denver, Sonoma, Seattle and Indianapolis.

“Looking over the landscape of Pro Stock, it’s really quite an accomplishment to bring a company the size and caliber of Melling into a title sponsorship role,” team owner Richard Freeman said. “It reflects well on the entire class, the NHRA and our friends at FOX as well. Exposure for our sport and more importantly our sponsors is growing and that’s important to the long-term economic vitality of our race team.”

Enders is one of the top female racers in history. Only Enders, Shirley Muldowney and Angelle Sampey have won world championships in any of the top forms of motorsports and her two championships, 22 national event wins, 18 No. 1 qualifiers and admirable 242-161 race day record place her in elite company.

“I’m so excited to have Melling Performance step up like this,” Enders said. “We recently toured their facility and I was completely blown away. They aren’t state-of-the-art, they are way beyond that. It is like something out of the future. I was so impressed with everything they showed us.

“We’ve become friends with everyone at Melling and they have definitely become part of the Elite family over the past few years. I can’t wait to drive this Melling Performance/Elite Motorsports Chevrolet Camaro into the winner’s circle this weekend.”

Melling is a leading manufacturer of oil pumps and other power train components. Melling serves the global automotive original equipment and aftermarket industries and is noted for its strong engineering, product development and distribution capabilities. Melling operates 10 facilities in North America.

Transportation Impact signs expanded sponsorship of Erica Enders, Jeg Coughlin Jr.

WYNNEWOOD, OK — Praising the successes of their first year together, Elite Motorsports team owner Richard Freeman and Transportation Impact Co-Founder Keith Byrd made a bullish announcement of an expanded sponsorship package for multi-time champion drivers Erica Enders and Jeg Coughlin Jr.

“This may be the best sponsorship deal in motorsports,” Freeman said. “You always want the fans and your fellow racers to support the sponsors that fund our sport, and in the case of Transportation Impact, it literally doesn’t cost you a penny to do just that. In fact, I can flat-out guarantee you’ll save money by enlisting their services.”

The privately-held logistics company specializes in helping companies drastically reduce their shipping costs. Transportation Impact, an Inc. 5000 company based in North Carolina, has earned a reputation as one of the top small package and freight negotiation and auditing firms in the shipping industry. They also are a leading provider of real-time transportation management system solutions; one of the only companies to offer a TMS with API connectivity.

“Our partnership with Elite has been great for our organization,” Byrd said. “We have been welcomed by Richard, Erica, Jeg and team, and have also been embraced by the other sponsors in the sport. We’ve had a chance to get to know some really great people, which has spawned some great business deals, but more importantly great friendships.”

The partnership between the two organizations stretches beyond the track and into the boardroom. Elite is a TI client, making for a relationship that both sides agree is mutually beneficial.

“We ship quite a lot, both with my regular business and with the race team, and we just figured out Transportation Impact saved us 43 percent on shipping costs last year,” Freeman said. “That’s money in our pocket right there. Everyone at the track that asked for their help will tell you a similar story. It’s pretty incredible what they do.

“And like I said, we only have to pay them a portion of what we save in the deal, which means we aren’t paying anything out of pocket.”

Byrd echoed Freeman’s thoughts: “One of our primary goals with this partnership is to deliver significant savings to as many teams, sponsors and suppliers as possible,” he said. “We appreciate the fact Elite has not only trusted us as a sponsor, but also with their business. When a company does that, then aligns you with other companies that you can help, too, then it makes you want to get behind them and support their team even more, so that’s what we’re here to do.”

Elite Motorsports and Mopar to part ways in 2017

elite-mopar

WYNNEWOOD, OK – Elite Motorsports and Mopar have announced that they will end their partnership at the end of the 2016 racing season.

“I want to thank everyone at Mopar and Dodge, from the top executives to the engineers on to the people helping us at the races for their hard work and dedication,” said Elite Motorsports team owner Richard Freeman. “My guys should be commended. They basically worked around the clock with pretty much zero days off for the entire season, busting their butts to try and give Erica and Jeggy competitive racecars. We look forward to a fresh start into 2017.”

“We thank the entire Elite Motorsports team, including owner Richard Freeman and drivers Erica Enders and Jeg Coughlin Jr. for serving as superb ambassadors of our brand,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The drivers and team handled themselves with professionalism and class, constantly working hard to break into the winner’s circle. We commend them for their dedication and never-quit attitude, and wish the team, Erica and Jeg nothing but success in their future endeavors.

“For 2017, we will continue our relationship with Don Schumacher Racing in both NHRA Funny Car, which has culminated in four championships in six years, and also in Top Fuel, and we will expand our presence in the NHRA Sportsman ranks.”

Elite Motorsports drivers and multi-time world champions Jeg Coughlin Jr. and Erica Enders both competed with Mopar-backed Dodge Darts in 2016.

“We really wanted to light up the scoreboards this year with our Magneti Marelli offered by Mopar/JEGS.com Dodge Dart but we couldn’t quite get it running where it needed to be,” Coughlin said. “Like Richard, I salute everyone at Mopar and thank them for the effort. We wish them well in 2017 and beyond.”

Enders shared her teammate’s sentiments. “Mopar has been wonderful to work with,” she said. “It seems we were chasing it all year and never really got the cars where we could challenge for wins. Hopefully, we can start writing a new chapter and everyone will move forward into a better situation, including Team Mopar. We wish them nothing but the best because they’ve been great partners.”

Enders won the 2014 and 2015 Pro Stock titles with Elite Motorsports, while Coughlin finished top of the class in 2000, 2002, 2007, 2008 and 2013, prior to his time with Elite Motorsports.

Dutch Boy/Menards to partner with two-time Pro Stock champ Erica Enders

ee-oh16-2

WYNNEWOOD, OK — Dutch Boy Paints and Menards will partner with two-time Pro Stock champion Erica Enders for the NHRA Mello Yello Drag Racing Series event this weekend at Summit Racing Equipment Motorsports Park.

Enders will drive the Dutch Boy/Menards Dodge Dart prepared by Elite Motorsports at the Summit Racing Equipment NHRA Nationals in Norwalk, Ohio.

“I’m honored to drive the Dodge Dart this weekend with such a recognizable brand on the door and the hood of our car,” Enders said. “I’m glad they’re giving us an opportunity to show them what we can do for them.”

To help kick off the partnership, Enders will appear at the Menards store in Sandusky, Ohio, on Wednesday. Enders and her Dutch Boy/Menards Dodge will be at the Menards at 1101 Lakecrest Parkway in Sandusky from 5 to 7 p.m. ET.

Menards has more than 280 home-improvement stores throughout the Midwest and is known as the low-price leader. The company has backed motorsports for many years, in the IndyCar Series, NASCAR, and ARCA.

Dutch Boy Paints, available at Menards stores, continues to be an industry leader in delivering innovative and high-quality products and packaging solutions.

Enders became the first woman to win the Pro Stock championship in 2014, earning the title in the final round of the final race. She repeated in 2015, winning nine times and setting NHRA records along the way. She is the only driver in NHRA history to win three consecutive final rounds on holeshots.

Enders and her Elite team partnered with Dodge to field the new Elite Motorsports/Mopar Dodge Dart for the 2016 season.

Erica Enders to spotlight Shirley’s Kids charity at Houston race

Erica Enders | Shirley's Kids | NHRA

HOUSTON, TX — Shirley’s Kids, the charity headed by legendary drag racer Shirley Muldowney, will adorn Erica Enders’ Elite Motorsports/Mopar Dodge at the 29th annual NHRA SpringNationals this weekend at Royal Purple Raceway.

Shirley’s Kids’ mission is to lend a hand to children in need in the markets where drag racing has become a part of the community.

“Shirley’s Kids has already impacted the lives of two amazing kids and their families, and I’m happy to carry its logo this weekend,” Enders said. “Shirley did a lot for this sport, and she continues to help others through Shirley’s Kids.”

The Shirley’s Kids-adorned Dodge is made possible through the generous contribution of Lupe Tortilla Mexican Restaurants. None of the money donated to Shirley’s Kids goes to the sponsorship of Enders’ race car, as Lupe Tortilla is providing all of the funding.

Lupe Tortilla has been voted the No. 1 Tex-Mex restaurant in Texas on numerous occasions, with locations across Houston as well as San Antonio, Austin, Beaumont, Katy, and College Station.

“Stan and Sheila Holt have done so much for Shirley’s Kids,” Muldowney said. “I can’t thank them enough for helping the kids at the races we go to, and now to see Shirley’s Kids on Erica’s car is icing on the cake. They are trying their best to help us spread the word so we can help more children.”

Muldowney is slated to attend several NHRA national events in 2016 as Shirley’s Kids continues to help children in need. The next race on her schedule is this weekend in Houston. She also will attend races in Atlanta, Englishtown, Bristol, Denver, Indy, the second Charlotte event, Dallas, Las Vegas, and Pomona, as well as the Jr. Drag Racing Western Conference Finals in Tulsa, Okla.

For more information, visit www.ShirleysKids.org.

Shirley’s Kids is a 501(c)3 non-profit charity created to help children in need. Because its namesake, four-time world champion Shirley Muldowney, has lived her life in drag racing, the organization first seeks out deserving children within the drag racing community. Recipients may be struggling with medical issues or financial hardships brought on by a personal or family tragedy. Because of corporate support, 100 percent of all proceeds raised go directly to the designated children.

Following successful test run, Transportation Impact continues support for Erica Enders, Elite Motorsports

ti-transport

EMERALD ISLE, NC — After enjoying the fruits of increased recognition accompanying its six-race, title-winning test run with Elite Motorsports and superstar driver Erica Enders last year, the logistics experts at Transportation Impact have announced a new major associate deal with the back-to-back world champions for 2016.

“Erica and the Elite Motorsports team have been an asset to our business from day one,” Transportation Impact Co-founder Keith Byrd said. “More important than the team’s success on the track is its commitment to our partnership. We work hard to deliver for our customers, and Erica and Elite Motorsports have worked hard to deliver for us. We also understand how important it is to build trust and loyalty with our customers, partners, affiliates, and staff. Our teams see eye-to-eye on all those fronts, so we felt it made sense to take our relationship to the next level. We are thrilled to be along for the ride.”

Transportation Impact, an Inc. 5000 company based in North Carolina that was founded eight years ago by Byrd and Travis Burt, first signed on with Elite Motorsports in 2015 at the second Charlotte race, the start of the Countdown to the Championship. With the privately held logistics company’s logo emblazoned across her hood, Enders raced to three victories in four final-round appearances and clinched her second title with a race to spare.

“We are so honored to have Transportation Impact back and to continue this great relationship,” Enders said. “They were obviously good luck for our team last year, and the NHRA family in turn showed them a lot of love back by taking their business to TI. It was a win-win situation and we all feel like we’re just getting started. The best is yet to come.”

Byrd, Burt, and their staff at Transportation Impact specialize in helping some of the largest companies in the world drastically reduce their shipping costs through small package, less-than-truckload (LTL) and truckload (TL) negotiation, parcel audit, freight audit, and freight pay services. TI also boasts one of the most sophisticated and cost-effective transportation management systems (TMS) in the supply chain industry.

“Everyone in our world, from Sportsman racers on up to the pros, should check these guys out and use their services, not just with their racing business but whatever they do back home,” Elite Motorsports team owner Richard Freeman said. “We had a chance to meet a lot of their customers, and everyone raved about how professional and positive Transportation Impact is and also how much money and time they saved using their services. They are the best in the business.”

Moving forward into a new era of Pro Stock, Transportation Impact will maintain its position on the hood of Enders’ new Mopar Dodge Dart.

In 2016, Enders will try to join Shirley Muldowney and Angelle Sampey as three-time champions of the sport. The three women are the only female pro champions in the sport’s 64-year history. Last season, Enders ran her national event win total to 21, passing Muldowney’s mark of 18. Enders now only trails Sampey’s all-time mark of 41 wins.